Ford F-150 is most desirable electric pickup, survey finds – Automotive News

DETROIT — Rating one for the legacy automakers.

Ford Motor Co.’s upcoming F-150 Lightning and The electricalal Chevrolet Silverado anticipated in 2023 topped the Tesla Cybertruck and Rivian R1T in an Autolist survey on which electrical pickups consumers are most Considering about buying for.

Of these surveyed, 38 % said They Simply like the Lightning, 26 % said They want Widespread Motors’ Silverado EV, 20 % choose the Cybertruck, and 11 % want the GMC Hummer EV. 5 % said They want the R1T, which is The one Definitely one of many five That is already on sale.

In An identical survey Autolist carried out in 2019, Rivian’s pickup ranked first, adopted by Tesla second and Ford third. Ford had not but introduced the Lightning identify or launched any product particulars On the time.

“The Lightning has All of the components of a worthwhile launch,” Autolist CEO Corey Lydstone said in A press launch. “It has the identify recognition that transcends the EV market, it has the styling and options that attraction to truck house owners and first-time consumers alike, and its broad worth differ makes it attainable However in addition aspirational.”

The F-150 Lightning additionally ranked as In all probability the most fascinating electrical pickup amongst previous or current EV house owners, with 32 % choosing Ford, 30 % choosing Tesla and 17 % choosing Chevy.

Ford CEO Jim Farley said The agency was “approaching 200,000” reservations for the Lightning, which was unveiled in Might and is scheduled to go on sale subsequent yr.

Autolist surveyed 1,100 current automotive consumers in late October and early November. The agency said decisions have been restricted to automobiles That are presently out there, Can be found for preorder or have publicly been given A popularity with a debut date.

Source: https://www.autonews.com/retail/ford-f-150-lightning-most-desirable-electric-pickup-survey-finds