Even Barbie Goes electrical.
Mattel used A critical press convention slot On the l. a. Auto Current to unveil A glittery two-seat convertible constructed on the chassis of a Fiat 500e.
The agency Shall be promoting a toy mannequin of the automotive at Walmart for $30. It is going to probably be extra worthwhile than the exact 500e, which typeer Fiat Chrysler CEO Sergio Marchionne as quickly as urged consumers To not buy as a Outcome of the automaker misplaced $14,000 on Every one.
Mattel designers spent two and a half months constructing the automotive, a spokesperson informed CNET. They scaled up the CAD information for the toy mannequin to The measurement of An exact automotive, reduce its type out Of froth to create molds for the physique and 3D-printed the wheels, which have been then hand-painted.
And with few primary car reveals occurring in L.A., the toymaker managed to safe the time slot after Kia To level out off its creation.
Source: https://www.autonews.com/marketing/mattel-sell-electric-barbie-car-toy-fiat-500e