Volkswagen’s sales fell 11 percent to 84,336 in the fourth quarter as it prioritized the launch of the new Taos crossover instead of slower-selling, less-profitable sedans such as the Jetta.
Audi’s sales fell 47 percent to 33,184 in the quarter. For the year, VW finished up 15 percent to 375,030, the brand’s best year in the U.S. since 2013, while Audi volume rose 5 percent to 196,038.
Brands: VW off 11%; Audi down 47%.
U.S. market share (with Porsche): 4.3% in 2021, up from 3.9% in 2020.
Notable nameplates (Q4): Volkswagen Atlas, down 27%; Tiguan, off 1.5%; Jetta, down 63%; ID4 sales (new): 4,463; Taos sales (new): 13,639; Audi Q5, down 51%; Q7, off 65%; A4, down 57%; A6, off 62%.
Incentives (Q4): $1,962 per vehicle, down 51% from a year earlier, TrueCar says.
Average transaction price: $40,325, up 2.4% from a year earlier, according to TrueCar.
Quote: “The additions of the ID4, our first long-range EV, and our Taos were huge steps forward for the Volkswagen brand in 2021. The transformation of our portfolio is bringing new customers to Volkswagen and validating a strategic shift that has been years in the making.” — Scott Keogh, CEO of Volkswagen Group of America
Did you know? VW brand’s crossovers accounted for 78 percent of the brand’s sales in the quarter, while sedans made up just 22 percent. VW and Audi together sold 27,727 battery-electric vehicles in the U.S. last year, with VW accounting for more than 60 percent of that tally.
Source: https://www.autonews.com/sales/dec-us-auto-sales-vw-posts-best-year-us-2013-audi-5